COLORADO SPRINGS, COLO (ANS) -- The Walt Disney Studios announced they’re working with Hanes and the Association of Gospel Rescue Missions (AGRM), to launch "The Odd Life of Timothy Green" Sock Drive.

The drive, which began on July 9, aims to provide new socks for families in need across the U.S.

People are asked to take new pairs of socks to any of the community drop-off locations nationwide between July 9 and September 3 2012.

Those in Albuquerque wishing to donate may take socks to Joy Junction at 4500 2nd Street SW between 8am and 8pm seven days a week.

In addition to the community locations such as Joy Junction, people may also drop off socks at Carmike and Marcus theaters in their communities. Hanes will match donations up to 10,000 pairs of socks.

“The Association of Gospel Rescue Missions is delighted companies like The Walt Disney Studios and Hanes are collaborating on The Odd Life of Timothy Green's sock drive,” said AGRM President John Ashmen speaking in a news release.

Ashmen continued, “Families will undoubtedly be warmed by the touching story line of the movie, and ‘neighbors’ in need will certainly be touched by the warm socks that viewers donate.”

Joy Junction Founder and CEO Dr. Jeremy Reynalds said, “This is a great idea. I have sometimes heard socks referred to as white gold, and that’s so true. You don’t realize the importance and value of a new pair of socks until you need them and they’re not there.”

Ashmen continued, “Many of the infirmities that homeless people bear are actually born in their feet because of all the walking and standing they do. New socks -- clean, dry, and without holes -- will go a long way to provide comfort and care for the men, women, and children who are desperate for assistance from those who can help.”

For more details about "The Odd Life of Timothy Green" Sock Drive, please visit www.agrm.org/sockdrive

ABOUT THE MOVIE

Academy Award®-nominated director/writer Peter Hedges ("Dan in Real Life," What's Eating Gilbert Grape") brings enchantment to the screen with "The Odd Life of Timothy Green."

It's the inspiring story of a happily married couple, Cindy and Jim Green (Jennifer Garner and Joel Edgerton), who can't wait to start a family but can only dream about what their child would be like. When young Timothy (CJ Adams) shows up on their doorstep one stormy night, Cindy and Jim -- and their small town of Stanleyville -- learn that sometimes the unexpected can bring some of life's greatest gifts.

“The Odd Life of Timothy Green” is slated for release on Aug. 15.

ABOUT THE ASSOCIATION OF GOSPEL RESCUE MISSIONS

The Association of Gospel Rescue Missions (AGRM) is an association of more than 275 rescue missions across North America. Each year AGRM member ministries serve approximately 50 million meals, provide more than 20 million nights' lodging, distribute more than 27 million pieces of clothing, bandage the wounds of hundreds of abuse victims, and graduate more than 18,000 homeless men and women from addiction-recovery programs into productive living. For more information go to www.agrm.org

ABOUT HANES

Hanes is a leading brand of intimate apparel, underwear, sleepwear, socks and casual apparel. Hanes products can be found at leading retailers nationwide and online direct to consumers at www.Hanes.com

ABOUT JOY JUNCTION

Joy Junction is New Mexico’s largest emergency homeless shelter. It was founded by Jeremy Reynalds in 1986. For more information about Joy Junction go to www.joyjunction.org or call Reynalds at (505) 400-7145