Thursday, August 30, 2012
Chuck Norris Awards His Official "Seal of Approval" to New Indie Film "Last Ounce of Courage"
First Movie Granted Permission to Display "Official Seal of Approval"
By Jeremy Reynalds
Senior Correspondent for ASSIST News Service
DALLAS (ANS) -- Chuck Norris' status as a quintessential straight talking, no nonsense American movie hero is on full, widescreen display in the current box office hit, "Expendables II."
Well known for championing the values of the common man and those who serve our country, Norris is also a New York Times bestselling author of three books and a successful syndicated columnist. In recent years he has increasingly been asked to lend his support to a wide-ranging list of products, services and causes.
The news release said that independent film “Last Ounce of Courage” has been named the first theatrical motion picture to be awarded the use of the seal in its promotion. It opens on more than 1,200 screens nationwide on Sept. 14. That follows a national premiere on Sept. 11 coinciding with the commemoration of Patriot Day.
A Veritas Entertainment film, “Last Ounce of Courage” follows the life of a father, son, and grandfather who each take a stand for truth and end up inspiring an entire town. The movie stars Marshall Teague ("Roadhouse") and Academy Award nominee Jennifer O'Neill ("Summer of '42") and was directed by Kevin McAfee ("End of the Spear").
“I neither star in, nor do I have an above-the-line credit on, or other affiliation with, ‘Last Ounce of Courage,’” the news release reported Norris said in making the announcement.
He added, “Yet allowing the use of my ‘Official Seal of Approval’ is the least I can do to support a project so consistent with my core values and life principles. In addition to the film's basic reminder that our precious freedoms are not always free, Marshall Teague gives the performance of his career as a small-town mayor who is inspired by his grandson to take a stand when a public religious display honoring his fallen son in Iraq is targeted for removal. No one should miss the message of this motion picture or his moving performance.”
He added, “We believe this is a film that will not only entertain but also inspire individuals to take a stand for American values and raise their voices in support of faith, family and freedom - three of Chuck Norris' Five Fs, which so closely mirror the unifying principles of this film and what we believe.”
The news release said they summarize his perceived life's purposes and are known as the five F's: Freedom, Family, Fitness, Faith, and Fight. "Freedom" represents anything from political to personal freedoms; "Family," a haven; "Fitness" incorporates a holistic view of mind, body, or spirit; and "Fight" is not merely martial arts but fighting for a cause or passion; and "Faith" in God, which shapes his worldview and provides a moral standard to live by.
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