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ASSIST News Service (ANS) -
PO Box 609, Lake Forest, CA 92609-0609 USA Sunday, October 21, 2012 Rick Warren’s ‘The Purpose Driven Life’ Celebrates 10 Years of Transforming Lives Zondervan Releases Expanded Anniversary Edition of the Best-selling Non-Fiction Hardback in Publishing History By Dan Wooding Founder of ASSIST Ministries LAKE FOREST, CA (ANS) -- After 10 unprecedented years as the best-selling non-fiction hardback in history, Dr. Rick Warren's “The Purpose Driven Life: What on Earth Am I Here For?” (Nov. 6, ISBN: 9780310329060, $26.99) is being re-tooled and re-released by Zondervan.
“The Purpose Driven Life: What On Earth Am I Here For?” 10th anniversary edition will feature two additional chapters addressing the issues of “The Envy Trap – I must be like you to be happy” and “The People-Pleaser Trap – I must be liked by you to be happy,” taking the book from a 40-day to a six-week individual or small group study. In addition, QR codes and web links are incorporated providing a video intro and 30-minute audio message by Warren for each chapter as well as access to an online community. According to a news release from Kristin Cole of A. Larry Ross Communications (www.alarryross.com), over the last 10 years, “The Purpose Driven Life” has transformed countless lives, selling more than 32 million copies worldwide in 50 languages including Afrikaans, Arabic, Farsi, Rwandan, Sango, Swahili and Zulu. When “The Purpose Driven Life” first released in 2002, it simultaneously hit No. 1 on the four major bestseller lists, including The New York Times, The Wall Street Journal, USA Today and Publishers Weekly. The hardback edition won the 2003 and 2004 ECPA Christian Book of the Year (Gold Medallion Book) Award.
With its rise in popularity, Starbucks chose to quote Warren from “The Purpose Driven Life” in its 2005 “The Way I See It” campaign. Of the 63 quotations from writers, scientists, musicians, athletes, politicians and cultural icons featured on Starbucks' cups, Warren’s was the first to mention God within the campaign. “Movie stars and political leaders aren't the only ones turning to Rick Warren for spiritual guidance,” said TIME Magazine of “The Purpose Driven Life.” “Millions of people – from NFL and LPGA players to corporate executives to high school students to prison inmates – meet regularly to discuss ‘The Purpose Driven Life.’” “The Purpose Driven Life” guides readers on a personal spiritual journey of discovery in search of answers to life's most important question: What on earth am I here for? Five biblical answers are designed to transform readers' outlook on life. The book's famous opening line states, “It's not about you.” “Though it’s been 10 years since ‘The Purpose Driven Life’ first released, individuals are still searching for purpose in life, though it is sometimes referred to by different terminology,” said Warren. “Our world has changed dramatically over the past decade, but God's word is always relevant. I believe now more than ever, people need the hope, joy and peace that comes from living out their God-given purpose.”?
The release of “The Purpose Driven Life” significantly increased Warren's national and international influence. In 2005, TIME listed him among “The 100 Most Influential People in the World” and as “The Most Influential Evangelical in America.” In addition, Forbes named him “One of the World's Most Powerful Celebrities” in 2006, while Newsweek placed him among the “15 People Who Make America Great” and U.S. News & World Report said he was one of “America's 25 Best Leaders.” Consistent with his ministry calling, upon the worldwide success of “The Purpose Driven Life,” Warren and his wife Kay channeled a significant portion of the proceeds from the book to three specific foundations, including Acts of Mercy, which serves those infected and affected by AIDS; Equipping the Church, which trains church leaders in developing countries; and The Global PEACE Fund, which fights the five global giants of spiritual emptiness, self-centered leadership, extreme poverty, pandemic disease and illiteracy. In addition, Warren paid back his salary to Saddleback Church for the previous 22 years since its founding and no longer receives any compensation for his work at the church. Further, he and his wife continue to be reverse-tithers, giving away more than 90 percent of their income to ministry and living on the remaining 10 percent.
Author of 10 books, Warren founded Saddleback Church with Kay in 1980. Located in Lake Forest, Calif., today the church is one of the 10 largest churches in America, with an average weekly attendance of 22,000. For additional information about the 10th anniversary edition “The Purpose Driven Life: What On Earth Am I Here For?” or Warren, visit http://www.purposedriven.com. Note to Editors: To request a review copy of “The Purpose Driven Life: What On Earth Am I Here For?” 10th anniversary edition or for questions, contact Kristin Cole at 972.267.1111 or Kristin@alarryross.com.
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