By Dan Wooding, Founder of ASSIST News Service
LIVERPOOL, UK (ANS – March 21, 2016) — An historical review of Easter egg packaging in the UK reveals that the word “Easter” is gradually being removed from eggs on sale in British supermarkets.
“More than 80 million chocolate Easter eggs are sold every year in the UK but over the past five years some manufacturers have either removed the ‘E’ word from their boxes, calling them just chocolate eggs, or reduced the word in size and put it on the back of the box,” explained David Marshall, CEO of the Meaningful Chocolate Co, which makes “The Real Easter Egg,” the UK’s only Fairtrade, charity egg, which also includes a copy of the Easter story.
According to Liverpool-based journalist, Steve Goddard, “Cadbury’s once used the ‘E’ word, but no longer do so on the front of their chocolate egg packs. Their ‘Easter Egg Trail Pack’ (2012) was renamed ‘Egg Hunt Pack’ in 2016.
“Nestle have also removed it from the front of ‘Quality Street’ and ‘Milky Bar,’” he added.
Writing on the UK-based Christian Today (http://www.christiantoday.com) website, Harry Farley said that a recent survey revealed nearly four in five British people want to keep the word “Easter” on eggs’ marketing.
He cited a YouGov (https://today.yougov.com) poll, which asked 2,050 people whether they thought manufacturers should avoid using the term “Easter” on their packaging. Farley stated that 79 per cent of participants disagreed and thought “Easter” should remain, while 11 per cent agreed. (YouGov is an international internet-based market research firm, headquartered in the UK).
“Additionally, a recent survey revealed nearly four in five British people want to keep the word ‘Easter’ on eggs marketing,” he went on to sat.
Farley quoted the Bishop of Salisbury, the Rt. Rev. Nicholas Holtam, as saying: “It is interesting that there seems to be a real resistance to removing the word ‘Easter’ from these gifts. Perhaps people understand that the festival is religious and do not want to see it turned completely secular.
“Whatever the reasons it is important to remember that at Easter we celebrate the death and resurrection of Jesus.”
Farley said, “The giving and eating of eggs at Easter time is one of the festival’s pagan aspects, which has been incorporated into the Christian celebration. But now it seems this tradition is returning to its pagan roots.”
What do you think? Should Easter be celebrated on eggs, and if so, why? I’d be interested to get your thoughts at email@example.com, so I can include them in a follow-up story.
Note: Some years ago, my son, Andrew Wooding, released a book with the intriguing title of “I Wonder if Chocolate Kills Brain Cells” — http://www.amazon.com/Wonder-Chocolate-Kills-Brain-Cells/dp/0891075607 — which tells the story of his time working with the outreach group, Youth With A Mission. It carried a foreword by YWAM-founder, Loren Cunningham and, despite the dangers of losing some of his brain cells, Andrew assures me that he still loves chocolate and hasn’t noticed too many changes in his brain cells.
Photo captions: 1) Several versions of The Real Easter Egg package which shares the Easter Story. 2) Cadbury’s non-Easter eggs released this year. 3) Cover of Andrew Wooding’s book. 4) Norma and Dan Wooding pictured together on a reporting event for ANS (Bryan Seltzer).
About the writer: Dan Wooding, 75, is an award-winning winning author, broadcaster and journalist who was born in Nigeria of British missionary parents, and is now living in Southern California with his wife Norma, to whom he has been married for more than 52 years. They have two sons, Andrew and Peter, and six grandchildren who all live in the UK. Dan is the founder and international director of ASSIST (Aid to Special Saints in Strategic Times) and the ASSIST News Service (ANS). He is also the author of some 45 books and has two US-based TV programs –- “Windows on the World” (with Mark Ellis) and “Inside Hollywood with Dan Wooding” — which are both broadcast on the Holy Spirit Broadcasting Network (http://hsbn.tv/) and a weekly radio show called “Front Page Radio” on the KWVE Radio Network (www.kwve.com).
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